One of the most important components of any promotional/advertising campaign is the market research that supports it. Market research acts as the foundation for the marketing strategy. Take into consideration, the average consumer is inundated with over 5000 commercial messages a day, and brand recall drops to less than 8% in a highly cluttered environment. So, how do you cut through the clutter? You need to “Rise Above the Noise!” It is essential to understand not only what is going on in the market, but also what consumers want and why they want it. You need to know what makes your consumer tick and what information is of value to them. Connecting with them on an emotional level is paramount to the success of your company. That’s why market research is so essential. It helps you analyze the trends, usages, statistics and other details relating to your target market. Armed with a firm understanding of the market, you can create a marketing strategy that reaches your consumers and suits your company’s needs.

It is not enough to send out a couple of surveys and hope for the best. You need research that digs deeper and finds the roots and reasoning behind the data. Why do consumers prefer watching a video to reading text on a website? What causes consumers to leave a website before engaging on other pages? Does consumer loyalty make a difference in purchasing behavior? Questions like these require more than a one-word answer, and what you find out may astound you. It’s great that you know what your consumers are doing, but if you know the why behind the action you can focus on developing tactics that appeal to them both consciously and subconsciously.

MadDog Media Relations takes the time to get to know your organization, learn what your company is all about and who you’re trying to reach through each advertisement. Then we set our team in motion to conduct the necessary research. Surveys, interviews, focus groups, polls, cold calls, studies; we will do whatever it takes to find credible information that is not only valuable for you, but also to your consumers. Once we’ve collected the research and analyzed it, we help you determine the best way to use it.

We understand that research is the foundation for any marketing campaign. When you understand what makes your consumers act, you can tap into the key behavioral motivators, pain and pleasure. Utilizing this power helps you build a strong relationship with consumers that will ultimately develop into a sale. Regardless of which firm you choose to market your company, make sure your choice understands the importance of market research and knows the right tools to get the data you need. You’ll be glad you did!

---